The person behind the casting.

Asjai Lou is a two-time Artios-nominated Casting Director, Producer, Author, and Speaker specializing in reality television, commercials, real people casting, influencer relations, and authentic storytelling.

With a keen eye for compelling personalities and untold stories, she brings a producer’s perspective to casting. Her expertise extends to identifying emerging talent, sourcing influencers, and connecting brands and productions with authentic voices that resonate with audiences.

Her credits include American Idol, Big Brother, The Real Housewives of Atlanta, and Making the Cut, alongside commercial campaigns for global brands including Nike, Amazon, and Coca-Cola.

Her casting experience spans unscripted television, competition formats, ensemble casting, and commercial campaigns featuring professional actors and real people. She partners with networks, production companies, agencies, and global brands to discover talent and bring compelling stories to the screen.

She serves on the Casting Society Board of Directors as Co-VP of Events and founded its Black in Casting™ Affinity Group. She also established Black in Casting Day™, officially recognized by New York State and celebrated annually on February 28 to honor the contributions of Black casting professionals to the entertainment industry.

An annual guest speaker at New York University, she has also shared her industry expertise at Brooklyn College and Dillard University.

She is the author of Casting Pros to Know™: Reality TV Edition — Your Guide to Getting Cast, featuring a first-of-its-kind reality TV casting database designed to connect aspiring talent with industry opportunities.